A program that teaches adults and kids to do with safety vest and without cars: Kia Motors launched it in the UK. This project – called Walking Bus. has however clear social purposes, such as pushing school children to make more movement, an aspect that has not escaped the South Korean car manufacturer that has given its support to the initiative together with the Olympic Louise Hazel, chosen as testimonial to spread the Walking Bus program. It is about bringing the boys together, all gifted as the chaperones of high visibility vest, in a sort of ‘snake’ of pedestrians, who moves neatly to the side of the road and under the constant supervision of some adults.
Research carried out in this area has shown that in Britain, 68% of boys and 76% of school-age girls are currently unable to meet the recommended minimum level of moderate exercise for at least an hour a day. In addition, 63% of children are still brought daily by car in front of the school gates. “I think that Walking Bus is a great initiative – said Louise Hazel – as it is an easy way to do something good for children’s health and encourages kids to stay active and fit every day,” said Hazel in yellow vest. It is great to know that this program can help reduce emissions and road traffic and helps to create a healthier and safer environment to walk around.”